Sunshine Matters

VISIT FLORIDA staff, along with nearly 20 Florida tourism industry Partners, were in Boston on February 7-10 before, during and after the “Blizzard of the Decade.”  Each year, the tourism industry travels to Boston for the annual Boston Globe Travel Show to spread some sunshine.  The show attendees this year included over 25,000 consumers from around the Boston and surrounding Northeast region, plus 2,200 travel industry professionals. Continue reading »

Each year, VISIT FLORIDA hosts a branded presence at travel trade shows in New York and Boston – two of Florida’s strongest feeder markets.  In 2012, Florida was well represented at the Boston Globe Travel Show, February 10-12 at the Seaport World Trade Center, and the New York Times Travel Show, March 2-4 at the Jacob K. Javits Convention Center.  With nearly 50,000 avid potential travelers from the Northeast attending the two shows, Florida is the perfect destination to be in the forefront during those cold winter months.

VISIT FLORIDA was a Supporting Sponsor of the New York Times Travel Show which allowed Florida to gain additional exposure through a media package surrounding the event, two stage presentations by Lauren Tjaden, our Beaches and Adventure Insider, and numerous media mentions and press opportunities throughout the show.  Our Florida tourism industry was represented in the VISIT FLORIDA branded signature booth and Florida aisle, including a new 10 foot cylindrical banner displaying the “Your Florida Side” campaign from the ceiling that could not be missed!  Continue reading »