Sunshine Matters

The Florida tourism industry is in the unique position of having attained so much success in recent years that we now face the challenge of determining how best to continue to build on our momentum.  To that end, nearly 200 Florida tourism industry leaders met this week at the annual VISIT FLORIDA Marketing Retreat to review research and hear from experts in order to provide input on the development of a strategic marketing plan for the years to come. Continue reading »

VISIT FLORIDA’s Marketing & Events team is pleased to announce that this year’s Florida Encounter will be held December 3-5 at the beautiful Bonaventure Resort & Spa in Fort Lauderdale.  Florida Encounter, now in its 33rd year, serves as the premier appointment-based trade show showcasing all the Sunshine State has to offer to meeting, convention and incentive travel professionals. Continue reading »