Sunshine Matters

Through a partnership with the International Indian Film Academy (IIFA), VISIT FLORIDA co-sponsored the 15th Annual IIFA Weekend &  Awards event which took place in Tampa this past weekend.  The IIFA Awards are Bollywood’s version of the Academy Awards, but on a much larger scale.  With a global audience estimated to be more than 800 million viewers from 110 countries, this partnership provides a huge opportunity for Florida to reach Indian travelers living around the world. Continue reading »

VISIT FLORIDA recently accompanied Visit Tampa Bay to Macau, China to focus on expanding the Sunshine State’s international market in India.  While there, Tampa secured a bid to host the 2014 International Indian Film Academy (IIFA) Awards.  The win highlights an opportunity for Florida to capitalize on India’s emerging travel market. Continue reading »