Sunshine Matters

VISIT FLORIDA recently wrapped up the sixth year of our marketing partnership with Peter Miller and his popular television show Bass2Billfish that airs on NBC Sports Outdoors and the World Fishing Network.  Bass2Billfish is a hybrid reality TV show that incorporates travel and Florida’s diverse fishing environment, known as “The Fishing Capital of the World.” Continue reading »

VISIT FLORIDA is now in the fifth year of our marketing partnership with Peter Miller and his popular television show Bass2Billfish that airs on NBC Sports Outdoors and the World Fishing Network.  Running weekly, each hybrid reality show features a deep-sea fishing adventure that incorporates travel and reality based around the diverse fishing opportunities in Florida. Continue reading »

VISIT FLORIDA’s newest promotional campaign is truly epic and the tourism industry seems to agree!  With the Hook, Line & Shifter Sweepstakes, we’ve brought together two of our most popular marketing partners – the Dempsey Race Team and the Bass2Billfish television show – to put together a thrill seeker’s chance of a lifetime. Continue reading »

I’m excited to share the following press release with you that was sent out this afternoon by Governor’s Scott’s Press Office:

Governor Rick Scott and Agriculture Commissioner Adam Putnam today helped VISIT FLORIDA®, the state’s official tourism marketing corporation, announce the launch of their new FishingCapital.com website.  Working with the Florida Fish and Wildlife Conservation Commission (FWC), VISIT FLORIDA has created the ultimate website for boating and fishing enthusiasts with content to help anglers get the most out of their next Florida fishing trip.  The announcement was made at the Destination Panama City Marina just before Governor Scott and other Cabinet members embarked on a brief fishing trip for the Florida Bass2Billfish television show, sponsored by VISIT FLORIDA.  Continue reading »

Florida has long been the number one recreational fishing destination in the country for anglers, which rightly earned us the title of “Fishing Capital of the World.”   Fishing in the Sunshine State brings in $7.5 billion and supports 75,000 jobs.  With nearly 3.7 million residents and visitors who fish Florida’s waters annually, fishing is an integral part of the state’s tourism industry.   Continue reading »