Sunshine Matters

VISIT FLORIDA and nineteen Industry Partners, including Florida DMOs, CVBs, attractions, restaurants and even an airline, embarked on our second Digital Innovation Forum last week in Silicon Valley and San Francisco.  For five days, the group met with key staff – including Shantanu Narayen, CEO of Adobe Systems and Gopi Kallayil, Chief Evangelist of Brand Marketing for Google – and other product, brand and business leaders from Adobe, Facebook, Google, Twitter, Airbnb and Uber.  Attendees spent the week learning how to leverage each digital company or social platform for their own digital needs, while also being privy to up and coming products, trends and insights. Continue reading »

VISIT FLORIDA and twenty-two partners – including Florida DMO/CVBs, attractions and hoteliers – embarked on the first ever Digital Education Roadshow last week in Silicon Valley and San Fransciso.  For three days, staff and Partners met with key travel and tourism leaders at Google, Adara, Facebook, Airbnb, Twitter and TripAdvisor where they learned how to leverage each digital company or social platform for their own digital needs, while also being privy to up and coming trends and insights. Continue reading »