Sunshine Matters

Recently, the U.S. Travel Association shared the results of a new report measuring the impact and value of travel jobs.  Fast Forward: Travel Creates Opportunities and Launches Careers details our industry’s benefit to the American workforce using analysis of more than three decades of employment data collected by the U.S. Bureau of Labor Statistics. Continue reading »

VISIT FLORIDA recently partnered with EagleRider, the world’s largest motorcycle rental and tour company, to host media who write for motorcycle enthusiast and adventure traveler publications in six international markets.  The journalists traveled from Germany, Brazil, Ireland, Canada, Sweden and the U.K., along with two U.S. media from California and Tampa.  As an avid rider, I was thrilled to escort the media as they participated in activities EagleRider and our Industry Partners throughout Central and South Florida had planned for them. Continue reading »

VISIT FLORIDA is constantly working to position Florida as a premier travel destination by showcasing all the state has to offer to the highest possible number of potential visitors.  One new way the VISIT FLORIDA Marketing & Events team has endeavored to accomplish this is by creating more opportunities for our industry to participate in trade events in core cities such as Atlanta, Chicago, Boston and Philadelphia. Continue reading »

VISIT FLORIDA’s Public Relations team has been busy this week reaching out to military journalists and bloggers to share information on Florida’s rich military history, as well as great travel deals and special events available for military members and their families in the Sunshine State over the Veterans Day weekend. VISIT FLORIDA Partners from around the state provided us with details on nearly 40 special events and offers happening in 17 Florida cities over the next week that we aggregated into a single digital press release. Continue reading »

As the sunshine state’s official tourism marketing corporation, VISIT FLORIDA is committed to establishing Florida as the No. 1 travel destination in the world.  In order to reach this goal, we conduct extensive research on the visitors to our state, and publish them yearly in our Florida Visitor Study.  The study pulls together the most recent visitor trend data which we use to develop our marketing messages for the year.  It can also serve as an invaluable tool to our Partners and friends seeking detailed information to assist with their own marketing efforts. Continue reading »