Sunshine Matters

Meetings and conventions are big business for Florida and one of VISIT FLORIDA’s main platforms in attracting visitors to the Sunshine State.  Business travel to Florida generates approximately $219 per person per day to our economy, and those visitors have a very high potential for traveling back to Florida with family and friends. Continue reading »

I am pleased to announce that VISIT FLORIDA has partnered with the Florida Chamber Foundation on the addition of metrics to The Florida Scorecard that now track the impact of Florida’s tourism industry on the state’s economy.  The new resource will provide detailed, interactive metrics that gauge the monthly activity of key indicators within Florida’s top industry and provide insight into the importance of tourism to the Sunshine State’s business community. Continue reading »

As an industry-driven organization, VISIT FLORIDA’s greatest asset is the input and guidance we receive from you – the members of the Florida tourism industry. Since our founding in 1996, VISIT FLORIDA’s marketing efforts have been strengthened by the direct involvement of volunteer leaders representing our industry.  The way we market the Sunshine State to the world has transformed in the last several years and is expected to evolve exponentially in the years to come.  VISIT FLORIDA is on the cutting-edge of creating marketing programs and opportunities that provide value for our industry Partners, but we cannot continue to do so without your strategic direction. Continue reading »

VISIT FLORIDA’s Marketing & Events team is excited to announce we will be hosting a revamped edition of Florida Encounter on Dec. 4–6, 2013 at the recently renovated PGA National Resort & Spa in Palm Beach County.  The revitalized 32nd Annual Florida Encounter will feature, among other changes, the addition of sports planners to the list of attendees and will offer a new series of educational sessions. Continue reading »

This week marks the start of VISIT FLORIDA’s year-long commemoration to honor the 500th anniversary of Spanish explorer Juan Ponce de Leon’s arrival on Florida’s sunny shores.  His discovery in 1513 paved the way for 500 years of exploring the Sunshine State by billions of visitors from all around the world. Continue reading »