Sunshine Matters

The Deepwater Horizon Oil Spill is already seriously impacting the economy in many Florida communities, and it is increasingly likely that Florida’s coastline will be impacted by the spill as well. Continue reading »

Building on the $2.5 million campaign that began on May 15, today VISIT FLORIDA launched Phase 2 of an aggressive advertising campaign to support the summer travel season.  This $7.15 million campaign, funded through the Governors Office from the $25 million received by the State from BP, will generate over 480 million impressions in the next 3 weeks. Continue reading »

Visitors to the Florida Live page of VISITFLORIDA.com are now able to see video shot around the state by Kevin Mims.  (Yes, he’s pulling double duty – doing this, as well as the Outdoor & Nature Insider.) Continue reading »

I wanted to share the following information with you that has just come to us from the Governor’s Office, as well as a link to our newest television spot. Continue reading »

I would like to provide you with an update on VISIT FLORIDA’s destination marketing efforts to support the counties directly impacted by the Deepwater Horizon Oil Spill.

If VISIT FLORIDA is going to be the trusted source for travel planning information after this potential crisis passes, we need to offer credible and transparent information to our customers before and during this situation.  VISIT FLORIDA will also continue to compliment that transparency of information with aggressive marketing programs to continue to drive interest in and visitation to the Sunshine State. Continue reading »