Sunshine Matters

Last week, VISIT FLORIDA and a contingent of our Florida tourism industry Partners attended World Travel Market at the ExCel Centre in London.  This four-day, business-to-business exhibition, which is the second largest tradeshow in the world, provides a unique opportunity for the worldwide travel and tourism industry to meet, network, negotiate and conduct business.  While total numbers are still being finalized, the show reported that through its first three days attendee numbers increased by 4% over the same time period last year. Continue reading »

Today, VISIT FLORIDA held a Board of Directors meeting to establish a formal process for filling its soon-to-be vacant President and CEO position. This vacancy was created when Chris Thompson was officially announced as Brand USA’s new President and CEO, effective November 1, 2012.  As part of the meeting, a formal search committee made up of six board members was appointed. The board voted unanimously to have Will Seccombe, VISIT FLORIDA’s CMO since 2008, serve as Acting President and CEO to bridge the time between Thompson’s departure and the naming of a permanent replacement. Continue reading »

A lot has changed since Juan Ponce de Leon first set foot on La Florida.  Today, a countless number of different cultures thrive together in Florida.  The impact of their stories, traditions and tastes have woven together to form the vibrant, exciting and energetic fabric of our communities. Continue reading »

Florida’s diverse culinary offerings include a cast of celebrity chefs from around the Sunshine State. VISIT FLORIDA’s Public Relations department is working with our industry partners and the producers at WCTV-TV – a CBS news affiliate in Tallahassee – to provide a platform for awareness and inspiration by showcasing Florida’s local culinary stars and their specialty dishes.  The earned media opportunity with WCTV provides VISIT FLORIDA and its partners a regional broadcast outlet to reach viewers in North Florida and South Georgia. Continue reading »