Sunshine Matters

I am pleased to announce our redesigned VISITFLORIDA.com homepage that has been live for just over a week has already resulted in visitors spending more time on the page and scrolling down further to view more content and more ads.  The new look features a cleaner, more responsive design that delivers a consistent view of the homepage across a wide range of devices and screen sizes, providing an optimal viewing experience like never before.  The new, visually-stimulating design was created after careful consideration, incorporating lessons learned from user testing interviews VISIT FLORIDA conducted earlier this year.   Continue reading »

VISIT FLORIDA recently completed our second year as presenting sponsor of the annual iHeartRADIO Ultimate Pool Party held June 27-28 at the iconic Fontainebleau Miami Beach hotel.  The wildly-popular two-day music festival was hosted by Nick Cannon and included performances by Jennifer Lopez, Neon Trees, Tiësto, Ariana Grande, Iggy Azalea and Lil Jon.  With the event streaming live on Yahoo! and the CW airing a concert wrap up special tonight, VISIT FLORIDA expects to garner nearly $2 million in promotional value. Continue reading »

Even before the sun rose over the white sand and bright blue beach umbrellas on a picture-perfect day, Dr. Stephen Leatherman was in place, mic on and list in hand.  Leatherman, better known as Dr. Beach, was announcing his annual “Top 10 Best Beaches in America” to kick off the summer vacation season. Continue reading »

With the start of the 2014 Hurricane Season coming up June 1, I wanted to share the resources and action steps VISIT FLORIDA has developed to ensure Florida’s visitors have access to consistent, real-time, statewide information.  It is our hope that these efforts will allow our visitors to make the most informed travel planning decisions possible in preparation for a potential weather threat that might impact the state. Continue reading »

This week, VISIT FLORIDA participated in the Florida Association of RV Parks & Campgrounds Annual Conference.   The conference, held this year in Destin, was attended by more than 100 owners and operators of campgrounds and RV parks located in both Florida and Alabama.  Attendees took part in educational sessions to learn new ways to grow their business, improve park operations and cut expenses.  VISIT FLORIDA’s Vice President of Visitor Services, David Dodd, presented on creating an outstanding customer experience, not simply providing good customer service. Continue reading »