Sunshine Matters

On behalf of VISIT FLORIDA®, I am pleased to welcome you to our corporate blog and the 42nd Annual Governor’s Conference on Tourism. I hope that this year’s conference will truly help you refresh your connection with your state destination marketing organization and the statewide tourism industry it represents.

This year’s conference, Selling the Sunshine, appropriately brings us to the sunshine and warmth of Miami Beach. Governor’s Conference draws on the fundamental values set by our Board of Directors last year—Integrity, Excellence, Innovation, Inclusiveness, Welcoming, Fun, and Teamwork. These values provide the foundation for our everyday activities and decisions in public relations, promotions, communications, sales, new product development and so much more. Continue reading »