Sunshine Matters

I am pleased to announce that VISIT FLORIDA has recently created a department tasked with increasing the involvement and investment by current Partners, key industry stakeholders and non-endemic business entities in our marketing programs.  The new Marketing Solutions and Sales department was created to take on the role of managing and selling VISIT FLORIDA’s owned and operated assets, which include our e-Newsletters, printed map, online Epic Vacation Maker and other website advertising opportunities.  These efforts, which were previously performed by an outside firm, have now been fully integrated into the operations at the VISIT FLORIDA corporate office. Continue reading »

I’m pleased to share that today, VISIT FLORIDA unveiled its redesigned VISITFLORIDA.com website as part of the state’s week-long events focused on Florida’s 500th anniversary.  Already one of the most popular destination marketing organization websites in the country with more than 20 million page views in 2012, VISIT FLORIDA’s new site leverages current technology trends to provide an easily navigable experience for users that celebrates Florida’s rich travel planning opportunities. Continue reading »

Today, I am pleased to announce VISIT FLORIDA has unveiled our new brand campaign that captures all the feelings of a Florida vacation experience in just four words: Must Be the Sunshine.  There is nothing more powerful than a personal story being shared directly with others, and so at its core ‘Must Be the Sunshine’ is a storytelling campaign. Continue reading »