Sunshine Matters

Below you’ll find the text of a press release just sent out by the Governor’s Press Office, as well as a link to the letter Governor Crist sent to BP America President Lamar McKay. Continue reading »

While there continues to be no impact to Florida shores from the Deepwater Horizon oil spill, the state’s tourism industry stands to face a significant financial loss from visitors who either cancel or fail to make vacation plans based on misinformation and rumor.  VISIT FLORIDA and our more than 3,000 industry partners from around the state remain hard at work promoting travel to the Sunshine State and ensuring visitors have the most accurate, timely information at their fingertips to make well-informed travel planning decisions. Continue reading »

VISIT FLORIDA is creating daily talking points related to the Deepwater Horizon Oil Spill for our visitors, the media and the tourism industry.  Continue reading »

The ‘Share a Little Sunshine’ campaign is off to a great start!  This statewide, grassroots tourism campaign encourages all Floridians to send a personal e-mail to out-of-state friends and family inviting them to visit the Sunshine State.  The campaign was successfully launched by Governor Crist during a tourism industry rally on Miami Beach last month.  The Governor asked Floridians to get involved, saying “Together we can encourage more visitors to come to the Sunshine State. In this way, we will help keep Floridians employed, create new jobs, and help keep our state’s world-class restaurants, resorts, parks and attractions strong.”  Continue reading »

Thanks so much to everyone who attended the 42^nd Annual Governor’s Conference on Tourism!  This year’s event was a rousing success and I attribute much of that to the hard work and dedication of all the staff at VISIT FLORIDA.  The Fontainebleau was a spectacular host location and the food and service they provided were unparalleled.  I also want to personally thank each of the exhibitors and sponsors who participated in a variety of ways and without whom an event of this magnitude would not have been possible.
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