Sunshine Matters

Today marks 100 days since the April 20 Deepwater Horizon oil rig explosion.  For Florida’s tourism industry, it’s been a difficult time – attempting to combat misperceptions that our beaches are covered in oil and working diligently to provide open, transparent information to visitors so they could make truly informed travel planning decisions.  Although the well has been capped, there remains a very real and constantly expanding impact to Florida’s economy – of which our $60 billion tourism industry is the driving force. Continue reading »

Media Coverage Overview – July 2, 2010

KEY TOPICS

During the last 24 hours, traditional print and online media coverage have continued to report on travel expections statewide during the Fourth of July holiday weekend. Overall, coverage continues to report on the Deepwater Horizon oil spill and its impact on Florida’s beaches and tourism industry. Continue reading »

The Fourth of July is quickly approaching and many Americans will spend the long weekend traveling around the state and country.  In fact, a Sun-Sentinel article cites good news for Florida’s tourism industry saying, “The number of Florida residents taking a trip at least 50 miles from home during the July Fourth holiday weekend is expected to rise 6 percent from last year.”  Continue reading »

Media Coverage Overview – July 1, 2010

KEY TOPICS

During the last 24 hours, traditional print and online media coverage have reported that travel is expected to be up statewide during the Fourth of July holiday weekend. Other reports focus on how individual communities and destinations are responding to the Deepwater Horizon oil spill. Overall, coverage continues to report on the oil spill and its impact on Florida’s beaches and tourism industry. Continue reading »

VISIT FLORIDA recently released into market our latest television ad aimed at helping visitors make well-informed summer travel planning decisions in light of the Gulf oil spill situation. The new ad, titled “More Than Enough,” recognizes that travelers have questions about current beach conditions in the Sunshine State and explains that, with more than 825 miles of beaches and 1,260 miles of Florida coastline, the Florida Live feature on VISITFLORIDA.com will allow them to see for themselves exactly what’s happening at destinations all across the state. Continue reading »