Sunshine Matters

To leverage international trade and media already visiting the Sunshine State to attend Florida Huddle, VISIT FLORIDA organized two highly successful pre- and post-event familiarization tours of several Florida destinations.  Co-hosting these FAMs with local CVBs and other tourism businesses allowed key international media and trade representatives to experience for themselves all that Florida has to offer. Continue reading »

Florida Huddle 2014, held Jan. 14-16 in Palm Beach County, was a resounding success in its first year of being owned and operated by VISIT FLORIDA.  Three high scores for this travel trade show tell the story: more buyers, more time for appointments, more Florida travel business transactions.  Hosted by Discover Palm Beach County, the show was sold out, filling four local hotels and reflecting the tourism industry’s revitalized interest in the re-engineered show. Continue reading »

The first Florida Huddle coordinated by VISIT FLORIDA will be held January 14-16, 2014 at the Palm Beach County Convention Center. Today marks the opening of Supplier Registration, with Buyer and Media registration opening on July 17. Continue reading »

This October, I will have spent 14 years as an executive with VISIT FLORIDA.  I’ve seen the organization grow, stumble and prosper, and the past six years have proved to be the most challenging and rewarding.

I announced my intention to retire last July, but with proposed changes taking place I wanted to ensure my departure would not disrupt a smooth transition.  I will stay through September in my current role.  Until then, I also have agreed to be an “Executive on Loan” one week each month to Brand USA. Continue reading »