Sunshine Matters

With the official start of summer last weekend, VISIT FLORIDA’s “Say Yes to Florida” campaign is in full swing.  As part of these efforts, we recently unveiled a host of innovative online tools that aid our target audience of millennials and young families in enjoying the Sunshine State’s fun, playful destinations. Continue reading »

Even before the sun rose over the white sand and bright blue beach umbrellas on a picture-perfect day, Dr. Stephen Leatherman was in place, mic on and list in hand.  Leatherman, better known as Dr. Beach, was announcing his annual “Top 10 Best Beaches in America” to kick off the summer vacation season. Continue reading »

Last week, VISIT FLORIDA and six industry Partners spent an evening sharing the sunshine with 80 Toronto media and industry guests. Representatives from Travel Massive, Canada’s travel blogger community, and the Travel Media Association of Canada, comprised of the country’s leading travel experts, were present. Continue reading »

Bonjour!  VISIT FLORIDA and Partners recently brought the sunshine – and Ben & Jerry’s ice cream – to the Air Canada Vacations (ACV) Reservation Center in Montreal.  Last year, a record 3.7 million Canadians traveled to Florida, spending $4.4 billion.  In 2013, ACV booked over 22,000 room nights in Florida. Continue reading »

As media change how they deliver travel content, VISIT FLORIDA’s Public Relations Department is making changes, too – including a new way to foster media relationships in-market.  For the first time, PR staff led a media mission that carried four Partners to five target designated market areas, a footprint larger than any mission before.  The itinerary spanned three states – Pennsylvania, Ohio and Michigan – where the four Partners visited markets each having strong media assets that influence their regional audiences. Continue reading »

Laura Cassels
Public Relations Representative