Sunshine Matters

The Deepwater Horizon Oil Spill is already seriously impacting the economy in many Florida communities, and it is increasingly likely that Florida’s coastline will be impacted by the spill as well. Continue reading »

I would like to provide you with an update on VISIT FLORIDA’s destination marketing efforts to support the counties directly impacted by the Deepwater Horizon Oil Spill.

If VISIT FLORIDA is going to be the trusted source for travel planning information after this potential crisis passes, we need to offer credible and transparent information to our customers before and during this situation.  VISIT FLORIDA will also continue to compliment that transparency of information with aggressive marketing programs to continue to drive interest in and visitation to the Sunshine State. Continue reading »

VISIT FLORIDA is creating daily talking points related to the Deepwater Horizon Oil Spill for our visitors, the media and the tourism industry.  Continue reading »

I’m delighted to say that today, VISIT FLORIDA announced the launch of our new “Your Florida Side” marketing campaign.   It features vibrant imagery that combines both familiar and unexpected Florida scenery with action verbs encouraging consumers to “embrace,” “unleash,” “awaken,” and “release” their Florida side.   To read the social media release that went out today, please visit http://pitch.pe/44428 Continue reading »

Selling the Sunshine is indeed a Florida Tradition.  Florida welcomed 8 million visitors in 1957, 30 million in 1977, 40 million in 1990 and 84 million visitors last year.  The tremendous growth of the Florida Tourism industry was not an accident.  The industry has been aggressively marketing the Sunshine State to travelers worldwide for decades, and the success that we enjoy today is the result of the hard work and innovation of Florida’s tourism marketers over the years. This fun look at the advertising efforts over the years is a great motivator to remind us all how lucky we are to continue the tradition of “Selling the Sunshine.”