Sunshine Matters

Florida has long been the number one recreational fishing destination in the country for anglers, which rightly earned us the title of “Fishing Capital of the World.”   Fishing in the Sunshine State brings in $7.5 billion and supports 75,000 jobs.  With nearly 3.7 million residents and visitors who fish Florida’s waters annually, fishing is an integral part of the state’s tourism industry.   Continue reading »

Today marks 100 days since the April 20 Deepwater Horizon oil rig explosion.  For Florida’s tourism industry, it’s been a difficult time – attempting to combat misperceptions that our beaches are covered in oil and working diligently to provide open, transparent information to visitors so they could make truly informed travel planning decisions.  Although the well has been capped, there remains a very real and constantly expanding impact to Florida’s economy – of which our $60 billion tourism industry is the driving force. Continue reading »

Media Coverage Overview – for the week of July 19 – 22, 2010

VISIT FLORIDA PROACTIVE MEDIA ASSISTS

VISIT FLORIDA’s Communications team continues to work with media to build awareness of Florida’s tourism assets for in-state and out-of-state travel and about Florida Live (at VISITFLORIDA.com) as a consumer resource tool in aiding potential visitors to make informed decisions about their travel plans based on accurate information versus speculation and rumors on beach conditions. Continue reading »

In an effort to help the Florida tourism industry stay connected and informed as the ever-changing oil situation continues, VISIT FLORIDA began hosting bi-weekly conference calls and webinars that provide an opportunity for participants to network with one another and learn about the latest statewide marketing response efforts.  Hundreds of tourism partners representing all parts of the state have availed themselves of the three webinars conducted to date.  The most recent was held this past Friday, with more than 130 participants asking questions and sharing information. Continue reading »

I am pleased to announce that today VISIT FLORIDA rolled out a new initiative that offers all Florida tourism businesses the opportunity to take advantage of a Free Web Listing on VISITFLORIDA.com.  As a public/private partnership, VISIT FLORIDA previously limited listings on the website to our more than 3,400 co-operative marketing Partners.   Continue reading »