Sunshine Matters

VISIT FLORIDA is a unique public/private partnership – because it is indeed a partnership.  In the past 14 years, Partners have invested $776 million, to match $350 million of State investment, resulting in a one-of-a-kind $1.125 billion destination marketing cooperative. Continue reading »

For the first time ever, the 2009-2010 VISIT FLORIDA annual report has been created in an interactive online format.  This allows viewers to move through the wealth of information about the programs and partnerships VISIT FLORIDA created or enhanced this past fiscal year in an easy-to-navigate and visually-stunning way. Continue reading »

I am pleased to announce that the Florida Seafood Celebration, held at Florida House on Capitol Hill in Washington, D.C. on Nov. 17, was a huge success with more than 200 legislators, staffers and seafood enthusiasts in attendance.  Senator Bill Nelson and Senator-elect Marco Rubio were two members of Florida’s congressional delegation who joined the festivities and addressed the crowd in support of Florida’s tourism and seafood industries.  Continue reading »

VISIT FLORIDA has released our preliminary estimates of visitors to Florida for the third quarter of 2010 (July-September) which show an estimated 18.9 million travelers visited the Sunshine State. This represents an increase of 0.6 percent from the same period in 2009. Continue reading »

As we previewed at Governor’s Conference, VISIT FLORIDA will host the “Great VISIT FLORIDA Beach Walk” on November  6 to clear up any doubts about the status of Florida’s beaches in the aftermath of the Deepwater Horizon oil spill. The event will bring together thousands of residents and volunteers across the state to walk their favorite mile of Florida beach and take photos proving that every one of the Sunshine State’s beaches are as pristine as ever.  Continue reading »