The recently released 2010-2011 Industry Satisfaction Study showed that those surveyed were 81% satisfied with how VISIT FLORIDA is promoting tourism to the state. This represents a nearly five point jump from the score we received last year and one of our highest scores since 2005. Nearly 70% rated their overall satisfaction with VISIT FLORIDA at either an 8, 9 or 10 – an increase of 11 percentage points in these three highest categories from the previous year. Continue reading »
It was my distinct pleasure, during the 44th Annual Florida Governor’s Conference on Tourism, held September 25-27 at the Westin Diplomat Resort & Spa in Hollywood, to announce the 2011 Florida Tourism Hall of Fame and Tourism Honor Roll inductees, as well as the winners of the Flagler and Iris Larson Awards. Annually, leaders in Florida tourism are chosen by a selection committee to receive these prestigious honors and awards. Continue reading »
I am pleased to announce that the 2010-2011 VISIT FLORIDA Annual Report is now available. For the second year, we have created the report in an interactive online format. We hope this will allow viewers to move more easily through the wealth of information on VISIT FLORIDA’s marketing programs that were undertaken this past fiscal year.Continue reading »
As the official tourism marketing corporation for the state, VISIT FLORIDA is committed to providing leadership that will ensure Florida’s tourism industry remains competitive and sustainable. One way VISIT FLORIDA accomplishes this is through the production of its “Log-In & Learn” educational webinar program. This effort is designed to provide Florida tourism businesses with access to industry trends and marketing expertise, as well as resources to assist in maximizing their partnership with VISIT FLORIDA. Continue reading »
Today as we celebrate the start of college football season, VISIT FLORIDA launches the “Florida Fan Game,” a contest to help Florida’s tourism-based economy and show which university has Florida’s best fans. The Florida Fan Game is an initiative of VISIT FLORIDA’s Share A Little Sunshine program, engaging Floridians to support tourism by inviting friends and family to visit the Sunshine State. Continue reading »
