Sunshine Matters

Last week, VISIT FLORIDA exhibited with Universal Orlando Resort and Visit St. Pete/Clearwater at the Ignite Business Expo (iBE) in Toronto.  This appointment trade show attracts meeting professionals from the Greater Toronto Area and northern U.S.  Two key topics during our appointments were securing meeting space for 2016 and learning more about possible incentive components to incorporate into an existing event.

The publishers of Ignite magazine produce this event in a way that makes it seem as though the magazine pages have come to life.  Their fresh and innovative approach includes interactive areas of the floor dedicated to inspiring attendees with activities such as the “High/Low” display that allows you to compare similar decor with the challenge of figuring out which one carries the higher price tag, the “Return on You” pod offering tech tips and test drives of meeting-related apps, a “Selfie Stop” and much more.

iBE is part of “Canada Meet Week” that includes the SITE Canada Event as well as National Meetings Industry Day and a CanSPEP Breakfast.  To learn more about VISIT FLORIDA’s international and meeting & incentive travel marketing efforts, check out our online Marketing Planner or contact me at letemadi@visitflorida.org.