Sunshine Matters

For the past 126 years, baseball fans have enjoyed the warmer side of winter by cheering on their teams at Major League Baseball Spring Training in Florida.  To honor this tradition, the VISIT FLORIDA Promotions Department has teamed up with local media outlets around the country to provide consumer promotions that send winners to see their favorite baseball teams compete in Florida.  These promotions highlight industry Partners and Spring Training destinations throughout the state via on-air promotional advertisements,  exclusive web exposure and social media, as well as live broadcasts from Florida to their listeners back home.

Spring Training promotions in Boston, Detroit, Houston, New York, Philadelphia and Washington, DC, are expected to generate over $2 million in media value and approximately 15 million consumer impressions for VISIT FLORIDA and participating Partners.  If you are a VISIT FLORIDA Partner looking for a homerun promotion to highlight your property or attraction, click here to access our Promotions Participation Form or contact me at cpruchniak@VISITFLORIDA.org.