Sunshine Matters

Media Coverage Overview – July 2, 2010

KEY TOPICS

During the last 24 hours, traditional print and online media coverage have continued to report on travel expections statewide during the Fourth of July holiday weekend. Overall, coverage continues to report on the Deepwater Horizon oil spill and its impact on Florida’s beaches and tourism industry.

VISIT FLORIDA PROACTIVE MEDIA ASSISTS

Proactively reaching drive market consumers, VISIT FLORIDA’s Communications team reached out to AAA regarding Florida Live as a resource tool for travel planning. Ongoing discussions with AAA’s PR Department will involve future earned media efforts.

In an ongoing effort to bring awareness about marketing response activities and consumer resources available for potential visitors, VISIT FLORIDA executive staff interviewed with the following key media outlets: CNN Money, USA Today, Wall Street Journal, NBC News, Sunshine State News, Gainesville Sun and Long Island Business News.

RECENT BREAKING HEADLINES

AAA: Visitors still coming to Gulf Coast, South Florida Business Journal http://www.bizjournals.com/southflorida/stories/2010/06/28/daily39.html (In this report: A recently completed AAA Consumer Pulse survey reveals that in spite of the oil spill in the Gulf of Mexico, 32 percent of respondents plan to visit Florida in the next 12 months and, of those, 52 percent plan to visit Florida’s Gulf Coast.)

Gulf Coast Beaches Update, CNN http://www.cnn.com/2010/TRAVEL/07/02/oil.spill.beaches/ (In this report: Article discusses that as Americans gear up for the Fourth of July weekend, coastal areas affected by the oil spill in the Gulf of Mexico are working hard to keep beach-bound travelers informed.)