Sunshine Matters

Media Coverage Overview – June 28, 2010

KEY TOPICS

During the last 72 hours, traditional print and online media coverage have reported on the Deepwater Horizon oil spill situation and its impact on Florida’s beaches and tourism industry. A portion of the coverage reports that not all of Florida’s beaches are impacted. Another media report predicts an increase in Florida travel over the July 4th holiday weekend. Other coverage reports that travel to Florida from the UK is still strong, despite the oil spill.

RECENT BREAKING HEADLINES

SW Florida beaches still pristine!, Examiner.com http://www.examiner.com/x-39809-Augusta-Road-Trip-Travel-Examiner~y2010m6d25-SW-Florida-beaches-still-pristine (In this report: Article addresses consumer misperceptions.)

Oil spill takes toll on tourism on Gulf Coast, USA Today http://www.usatoday.com/travel/destinations/2010-06-25-1Aspill25_CV_N.htm (In this report: Story gives a comprehensive overview of the impact on tourism along the Gulf Shore, including Florida.  Some vacationers in the article say they are planning other vacations to the South rather than spend their time on the coast.)

AAA Anticipates Rise in 4th of July Travel, CBS 4 http://cbs4.com/local/travel.memorial.day.2.1770563.html (In this report: Good news from AAA – the organization anticipates a rise in travel for 4th of July weekend.)

Britons ‘still visiting Florida despite oil leak’, Opodo http://news.opodo.co.uk/NewsDetails/2010-06-25/Britons__still_visiting_Florida_despite_oil_leak_ (In this report: Opodo states that many Britons are willing to travel to areas unaffected by the oil, such as Orlando and Miami.)

RECENT BREAKING VIDEO

Gulf storm threat, CNN http://www.cnn.com/video/ (In this report: Adm. Thad Allen explains what might happen to oil cleanup efforts if a storm hits the Gulf region.)

Pensacola Beach Closed Due to Oil, Fox 13 http://www.redlasso.com/ClipPlayer.aspx?id=9cd97fad-f127-41db-a67d-159c6603f88d (In this report: FOX News reports that a quarter-mile stretch of Pensacola Beach was closed today due to large tar balls washing onshore.)

Vets unable to save baby dolphin, CNN http://cnn.com/video/?/video/us/2010/06/24/von.rescued.dolphin.dies.wear