Sunshine Matters

VISIT FLORIDA recently exhibited at the 25th annual International Tourism & Travel Show in Montreal, Canada.  This show has become one of the biggest events of its kind in North America, which attracted an estimated 35,000 consumers over the three days.

Canada is Florida’s top international market, with 3.6 million visitors coming to the Sunshine State in 2012.  Florida is also a top destination for French Canadians, which makes this show a must-attend event each year.  VISIT FLORIDA and six of our Marketing Partners had the opportunity to conduct a destination presentation for attendees, share our French-language travel guides and meet with Canadian media during a VIP reception at the U.S. Consulate.

To learn more about VISIT FLORIDA’s international marketing efforts, check out our online Marketing Planner or contact me at bbryant@visitflorida.org.