Sunshine Matters

LEADERSHIP

• June 16: VISIT FLORIDA President & CEO, Chris Thompson conducted an interview with BBC Radio.
• June 17: VISIT FLORIDA President & CEO, Chris Thompson, participated in the Tallahassee Chapter of Florida Public Relations Association panel on tourism and the Deepwater Horizon Oil Spill response.

MEDIA OUTREACH

• June 17: VISIT FLORIDA issued a press release on the launch of the new television spot “More than Enough” promoting Florida beaches. http://media.visitflorida.org/news/news.php?id=128
• June 17: VISIT FLORIDA, in conjunction with the Florida Fish and Wildlife Conservation Commission, is promoting a weekend of free saltwater fishing the weekend of June 19-20. VISIT FLORIDA issued a press release to announce the free fishing weekend.  http://media.visitflorida.org/news/news.php?id=127
• June 16: VISIT FLORIDA Corporate Communication office conducted interviews and assisted with seven media inquiries including NBC Nightly News, USA Today, the Daily Telegraph and The Hill newspaper. 
• Since the beginning of June, VISIT FLORIDA President & CEO, Chris Thompson, has participated in dozens of media interviews with well known outlets including Fox News, CNBC, MSNBC and the BBC.
• To date, VISIT FLORIDA Corporate Communications office has spoken with over 130 unique media outlets and responded to nearly 400 media inquires.
• To view a daily media coverage report highlighting oil spill and Florida stories, go to www.sunshinematters.org.

MARKETING OUTREACH

Television

• June 16: New TV spot launched promoting Florida beaches: “More Than Enough.”  The 30-second spot includes 10 second tags at the end for local county partners including Broward, Charlotte, Citrus, Collier, Dade, Hillsborough, Lee, Monroe, Sarasota, Levy, Pasco, Palm Beach and Hernando.

INDUSTRY OUTREACH

• June 15: Promoted “Worry Free Reservation” Hot Deal tag opportunity via email to 2,188 lodging Partner contacts.

INTERNET OUTREACH

• ONGOING: Florida Live @ VISIT FLORIDA.com is a consumer platform which provides webcams, real-time photos, twitter feeds and beach condition updates. To view, go to www.visitflorida.com/floridalive.  Florida Live TV launched June 1^st and currently has 29 videos posted with over 88,000 views.