Sunshine Matters

Media Coverage Overview – June 17, 2010

KEY TOPICS

Overall, media coverage reports on BP’s $20B escrow fund, BP’s Tony Hayward congressional hearing, and the oil spill’s impact on Florida’s tourism industry and economy.  Some articles continue to mention VISIT FLORIDA’s marketing campaigns and new commercials, as well as Universal Orlando’s Wizarding World of Harry Potter. Below, find highlights from tourism related articles and videos.

VISIT FLORIDA PROACTIVE MEDIA ASSISTS

VISIT FLORIDA distributed two press releases yesterday to national and statewide media. The first release focused on the latest TV spot in VISIT FLORIDA’s ongoing marketing response campaign to the Deepwater Horizon oil spill. The second release was pushed to consumer media, highlighting this weekend’s free fishing opportunity and angler related festivals throughout the state.

VISIT FLORIDA Launches New Ad in Oil Spill Marketing Response Campaign

Get Hooked on Fishing for Free in Florida

RECENT BREAKING VIDEO

Oil Spills Impact on Florida Economy, FoxBusiness http://www.youtube.com/watch?v=NQqPnIYl7QI

RECENT BREAKING HEADLINES

Orbitz launches ‘Open Beach Guarantee’ in response to Gulf of Mexico oil spill, True/Slant http://trueslant.com/suefrause/?p=4434

Tourism and hospitality jobs could decrease because of spill, Central Florida Future http://www.centralfloridafuture.com/tourism-and-hospitality-jobs-could-decrease-because-of-spill-1.2275090

Harry Potter Set to Rescue Florida Tourism From Oil Spill Gloom, Suite 101.com http://news.suite101.com/article.cfm/harry-potter-set-to-rescue-florida-tourism-from-oil-spill-gloom-a250287