Sunshine Matters

Thanks to all of  the industry partners who contributed insights, ideas, direction and feedback in the development of the 2010-2011 VISIT FLORIDA Strategic Marketing Plan. From the Marketing Retreat last December through many meetings of VISIT FLORIDA Committees, Councils and Task Forces, thousands of man-hours have been contributed by over a hundred dedicated industry professionals to help guide the VISIT FLORIDA staff in the development of this plan.

The final product is an integrated roadmap that will guide VISIT FLORIDA’s marketing efforts over the next 12 months.