Sunshine Matters

VISIT FLORIDA’s Marketing & Events team is excited to announce we will be hosting a revamped edition of Florida Encounter on Dec. 4–6, 2013 at the recently renovated PGA National Resort & Spa in Palm Beach County.  The revitalized 32nd Annual Florida Encounter will feature, among other changes, the addition of sports planners to the list of attendees and will offer a new series of educational sessions.

Florida Encounter is the premier appointment-based trade show showcasing all the Sunshine State has to offer meetings, conventions, incentive and now sports planners. Attendees will learn about Florida meetings destinations, service companies and meetings properties at this exclusive appointment-only event.  Registration for suppliers opens Wednesday, March 20 and for attendees on Wednesday, July 10.  Mark your calendar for these important dates and be sure to check out our newly redesigned website at FloridaEncounter.com to register and learn more.

This year’s show will include a one-to-one ratio between buyers and suppliers to ensure full appointment books for all attendees.  At Florida Encounter, business takes place during the day and rewarding events for additional networking and fun are scheduled each evening.  Whether you’re a Florida supplier, a meeting planner or are active in incentive or sports travel, Florida Encounter promises high ROI (return on investment) as well as ROE (return on experience).

Our host destination, the Palm Beach Beaches and Boca Raton, boasts many four- & five-diamond resorts, a 350,000-square-foot convention center, 47 miles of pristine beaches and more than 200 daily flights at the Palm Beach International Airport.  The PGA National Resort & Spa recently completed over $100 million in renovations, including a floor-to-ceiling makeover of every guest room and specialty suite, as well as updates to the resort’s championship golf courses, pools and spa.

For complete information on how to register for the 32nd Annual Florida Encounter, as well as other details about this revitalized event, go to FloridaEncounter.com or contact me direct at 850-205-3856 or sbonda@VISITFLORIDA.org. Representatives of the meetings media who are interested in attending can contact Public Relations Representative Kati Schardl at 850-205-3848 or kschardl@VISITFLORIDA.org.

Our team looks forward to sharing the new features we’ve added to Encounter with all of our attendees and trust that it will become a must-attend event for you in the years to come.