Sunshine Matters

Members of the Florida tourism industry, as well as all Floridians, benefit from the success of the travel economy.  Serving as the grassroots army of the American travel community, the Power of Travel Coalition seeks to amplify the voices of millions of travel employees with a vested interest in combating future roadblocks to travel, rewarding leaders who champion our industry and advocating for policies that promote travel to and within the United States.

When more people travel to destinations in Florida and across the U.S., that means stronger local economies and more jobs.  For that reason, the Power of Travel Coalition advocates for policies and legislation that promote the protection and improvement of the travel industry.

I encourage you to visit the Power of Travel Coalition website and sign up to receive e-mail updates about the campaign and how you can stay involved.  The site also includes many helpful resources such as talking points, toolkits, webinars and more.

New this year, you also have the option of signing up by texting TRAVEL to 877-877. By doing this, you will receive legislative updates and action alerts straight to your phone.

Travel is powerful, and it works for America and for Florida, which is evident in the 87.3 million travelers who visited the Sunshine State in 2011.  By signing up, you are championing travel, protecting the tourism industry and making our Coalition bigger and stronger.  For more information, please contact me at mdasilva@VISITFLORIDA.org.