Sunshine Matters

In order to maximize the reach of the shared Florida brand, VISIT FLORIDA is committed to providing co-op opportunities in all our marketing efforts.  This focus on expanding Florida’s presence in front of consumers is facilitated by negotiating cost-effective advertising buys that are then offered to Partners through our Co-op Marketing Planner.  The planner includes nearly 300 advertising, sales, promotions and public relations options. We have expanded from a traditional print co-op model to new digital and social media co-ops, including Facebook, mobile, SEM and re-targeting co-ops, as well as hyper-targeted broadcast buys and a brand awareness co-op program on Google Networks.

VISIT FLORIDA serves more than 10,000 tourism industry businesses and each of them are eligible to receive our Co-op Monthly newsletter.  This electronic publication spotlights the latest co-op marketing opportunities, as well as those with impending deadlines to participate.  Below are just a few examples from the January issue that was sent out today.

BRAND AWARENESS CO-OP PROGRAM ON GOOGLE NETWORKS
Grow your brand and reach travelers as they plan across websites, video and mobile.  Leverage Google Display Network Platforms:  Display Network & You Tube and Google AdMob Mobile. Turn your *$32K investment into a $64K media buy resulting in 11M+ Impressions.  This is a fully integrated co-branding package with premium reserve inventory (guaranteed impressions), national brand push and saturation of key Florida tourism DMA’s and dedicated desktop and mobile landing pages on VISITFLORIDA.com.  *Partner investment matched by VISIT FLORIDA, turning the total investment into a $64K media buy. Spring Campaign 2012 (April 1 – June 30). Space reservation deadline: Feb 15 (Limited to 10 spots). For more information contact Sorraya Guillaume at (305) 529-4315 or email sorraya.guillaume@miami.ddb.com.

TRAVORA (PREVIOUSLY TRAVEL AD NETWORK)
Travora is the second largest travel property in the world with an exclusive portfolio of over 300 travel websites and 20mm monthly unique visitors.  Partners will receive 3.8mm impressions to run across a 4 month campaign spanning between February – May, 2012.  Advertising will be geo-targeted to VISIT FLORIDA’s top ten markets of NY, Atlanta, Chicago, Philadelphia, Washington, D.C., Boston, Detroit, Dallas, Birmingham, Charlotte and drive states NC, GA, AL, MISS, TN, LA and nationally. Advertsing will be shared between Marketing Partners and VISIT FLORIDA in a shared Rich Media ad format in the sizes 728 X 90, 300 X 250 and 160 X 600.  Deadline to participate: January 26.  For more information contact Jeff Weibel at (407) 620-8861 or email jeff@traveladnetwork.com.

COASTAL LIVING
Coastal Living, published ten times per year by Time Inc. Lifestyle Group, reflects the happiest memories, family traditions and dreams of the good life.  Every issue provides readers with an escape to the coast and puts them in the know about the best havens, hideaways and hangouts. For more information contact Lori Duschen at (770) 634-4371 or email lori_duschen@timeinc.com.  Deadline to participate: January 25.

VISIT FLORIDA is committed to providing a broad range of co-op opportunities that include offerings for all businesses. If you have co-op marketing ideas that could create and add value to your efforts and don’t see them on the Co-op Marketing Planner, please email them to Kathleen Bouchelle, VISIT FLORIDA’s Co-op Coordinator.