Sunshine Matters

I am pleased to announce that the 2010-2011 VISIT FLORIDA Annual Report is now available.   For the second year, we have created the report in an interactive online format.  We hope this will allow viewers to move more easily through the wealth of information on VISIT FLORIDA’s marketing programs that were undertaken this past fiscal year.

Covering what was certainly a challenging and rewarding year for VISIT FLORIDA and Florida’s tourism industry, the 2010-2011 Annual Report is an excellent synopsis of the hard work and commitment shown by the collective talent of the many individuals who contributed to our state’s travel marketing efforts.  As you view this report, I hope that you will enjoy sharing in the successes that were achieved this past year because without the involvement of Florida’s residents and fans, the nearly 1 million employees in the Florida tourism industry and all our other partners and supporters, none of these accomplishments would be possible.

Together, we are VISIT FLORIDA!