Sunshine Matters

As the official tourism marketing corporation for the state, VISIT FLORIDA is committed to providing leadership that will ensure Florida’s tourism industry remains competitive and sustainable.  One way VISIT FLORIDA accomplishes this is through the production of its “Log-In & Learn” educational webinar program.  This effort is designed to provide Florida tourism businesses with access to industry trends and marketing expertise, as well as resources to assist in maximizing their partnership with VISIT FLORIDA.

This series attracts thousands of registrants each year on topics related to tourism marketing, social and mobile media, promotions, tourism research and more.  During the 2010-2011 fiscal year, the Industry Relations team conducted 23 webinars on 14 topics, attracting nearly 1,500 participants.  In the first two months of the new fiscal year, VISIT FLORIDA has already offered another seven webinars, attracting nearly 500 registrants.  A sampling of recent topics covered include an overview of the VISIT FLORIDA 2011-12 Marketing Plan, a how-to presentation on customer acquisition using mobile marketing tactics, and business promotion through the Florida Vacation Auction.

Topics for the program are selected based on suggestions from VISIT FLORIDA staff, as well as input from tourism business Partners and information requests that come through our Industry Hotline.  A special subset of the Log-In and Learn program is a series of webinar topics of specific interest to our Small Business Partners.

The webinars, which are free of charge, are recorded and archived in our Learning Library.  To view the list of offerings, please go to VISITFLORIDA.org/library.