Sunshine Matters

Following an extensive intent to negotiate process, I am pleased to announce the appointment of our new Canadian public relations agency, LMA Communications Inc. effective September 1, 2011.

“VISIT FLORIDA is committed to working with best-in-class partners,” said Will Seccombe, Chief Marketing Officer for VISIT FLORIDA. “We are pleased to welcome LMA to the VISIT FLORIDA team and look forward to working with them to promote the Sunshine State in Canada.”

Based out of Toronto, Ontario, LMA Communications has a wealth of experience within the travel and tourism industry. For the past 20 years they have been working with tourism and hospitality-based clients, including tourism boards, hotels, resorts and tour groups from around the world. Some of their clients include: the Grenada Board of Tourism, COMO Hotels and Resorts, New York’s Hotel Pennsylvania, Ojai Valley Inn & Spa and resorts across Canada.

Canada remains our No. 1 international market with more than 3.1 million Canadians traveling to Florida in 2010.  LMA brings tremendous experience and great ideas that will allow us to build on an already strong presence with our neighbors to the north.

The agency’s public relations team has in-depth experience with all facets of PR including: event planning, media visits, community relations, crisis management, media relations, social media interface, etc. For more information on LMA Communications Inc., visit www.lma.ca.

“Our agency is proud to be the new representative for VISIT FLORIDA within Canada,” said Maureen Wright, Partner and director of public relations of LMA. “We look forward to a longstanding partnership and bringing VISIT FLORIDA to new heights across the country.”

About LMA Communications Inc.

LMA is a full-service integrated communications agency, with a specialty in hospitality and tourism. Founded in 1991, LMA is headquartered in Toronto, with satellite offices in Montreal and Calgary. An award-winning Agency, LMA has won over 60 creative/business awards at Hospitality Sales Marketing Awards International (HSMAI), CTO Journalism Awards, and has been recognized as the worldwide eMarketer of the Year by TravelClick. LMA’s team is proactive in the business and shares a true enthusiasm for the success of their clients and the enterprise.