Sunshine Matters

Next month, VISIT FLORIDA will host the 44th Annual Florida Governor’s Conference on Tourism on September 25-27 at the Westin Diplomat Resort & Spa in Hollywood.  For more than four decades, this event has been recognized as the premier educational conference for the Florida tourism industry, providing the opportunity for participants to learn the latest in marketing strategy, receive critical research data and share best practices.

As always, the caliber and expertise of the speakers and breakout session leaders are exceptional.  Attendees will have the benefit of learning about cutting-edge information from the leaders in their fields.  VISIT FLORIDA has secured keynote speakers Amir Kassaei, Chief Creative Office of DDB Worldwide and founder of Hubble Innovations Think Tank, and Jeffrey Hayzlett, bestselling author and former Chief Marketing Officer of Kodak, whose knowledge and level of experience are among the most impressive we’ve ever had.

More than 30 expert speakers have been lined up as breakout session leaders.  They include Duane Vinson, Vice President of Client Services at Smith Travel Research; Tanner Latham, award-winning travel writer and Edge of the Road blog author; Kelly McDonald, nationally-recognized marketing expert and business book author; Greg Dunn, Executive Vice President of Consumer Insight and Brand Strategy at YPartnership; and Eileen Ogintz, leading national travel expert and syndicated columnist.

Attendee registration is now open for the Florida Governor’s Conference on Tourism and I encourage you to sign up today.  For more information, please visit our website at www.FloridaTourismConference.com or contact me at sbonda@VISITFLORIDA.org.