Sunshine Matters

This week, we released a new print publication – the VISIT FLORIDA Marketing Partner Guide – that simplifies the keys to marketing success through our diverse program offerings. VISIT FLORIDA partnership is an investment and this new guide helps investing businesses understand their marketing partnership and maximize its return on investment in an easy-to-read, highly visual and full-color format.

Each year, VISIT FLORIDA’s independently conducted Partner Satisfaction Survey reveals that the more Florida tourism industry businesses know about VISIT FLORIDA and the more they engage with us, the more likely they are to view our organization in a favorable light. In addition, we’ve found that our Partners who become more active in our marketing programs are more likely to continue investing in VISIT FLORIDA. The new guide is designed to increase our Partner’s knowledge and engagement in our valuable marketing programs.

The Marketing Partner Guide is a printed companion piece to several resources VISIT FLORIDA already uses to educate and inform our Partners, including the Online Marketing Planner – where Partners can view all of VISIT FLORIDA’s marketing programs and create a customized marketing plan specific to their relationship with VISIT FLORIDA – and News to Use, VISIT FLORIDA’s official bi-weekly Partner-exclusive newsletter that spotlights new marketing programs and upcoming opportunities. Whereas the Online Marketing Planner is the resource for detailed information about specific programs and News to Use is meant to provide updates and time-sensitive information, the Marketing Partner Guide is meant to give a more general and evergreen overview of various types of programs VISIT FLORIDA offers.

If a VISIT FLORIDA marketing partnership is a product, this new guide is the owner’s manual.  Although it’s designed for our current Marketing Partners, I encourage anyone who wants to learn more about what we do to read the VISIT FLORIDA Marketing Partner Guide.  If you would like to check out the guide online in PDF form, please click here.  For additional information, call the VISIT FLORIDA Industry Hotline at (877) 435-2872.