Sunshine Matters

Today, in a joint press release, VISIT FLORIDA and The Florida Lottery announced the launch of four new MONOPOLY^™ Scratch-Off games that will begin July 5.  Through our partnership with the Lottery, VISIT FLORIDA is offering players a unique opportunity to discover a few of the state’s four-star resorts.  During the game’s second chance promotion, players will have the opportunity to win one of 12 Florida vacation getaway packages provided by VISIT FLORIDA Partners.

“Over the years, our players have embraced this spin on America’s classic board game,” said Florida Lottery Secretary Cynthia O’Connell.  “Not only are these new MONOPOLY^™ Scratch-Off games fun to play, but they offer players top prizes ranging from $5,000 to $1 million.  And, players with non-winning tickets will have the opportunity to win Florida vacation getaways and cash prizes through a second chance promotion.”

The Florida Lottery’s campaign for the new game will promote VISIT FLORIDA’s “Share a Little Sunshine” program, which is a statewide, grassroots cause that encourages Floridians to strengthen our economy by inviting friends and family to visit the Sunshine State.  In return, the MONOPOLY^™ game will be promoted with special house advertisements on ShareALittleSunshine.org.  This cross-promotional effort is a true win-win for all Floridians, who can win great prizes and also help support tourism by sending an e-vite to visit Florida.

Players will be able to enter any non-winning Florida Lottery MONOPOLY^™ ticket in the ADVANCE TO GO^™ Second Chance promotion on the Lottery’s website.  Second chance drawings will be held on July 20, August 10, August 31, and September 21.  In each of the four drawings, one grand prize winner will be awarded $10,000.  Three second prize winners will be awarded a Florida vacation getaway consisting of a minimum 3-day/2-night, four-star Florida hotel package and $1,000 spending cash.

The Florida Lottery introduced its first MONOPOLY^™ -themed Scratch-Off game 15 years ago with the launch of $2 INSTANT MONOPOLY^™.  The game performed so well that additional price points were added to form the Lottery’s most successful and sustaining “family of games.”   Today, MONOPOLY^™ is the most popular licensed brand offered by the Florida Lottery with combined sales for all MONOPOLY^™ games totaling more than $3 billion.

Because a healthy travel and tourism industry is an important part of creating and sustaining jobs in Florida, VISIT FLORIDA was eager to participate in this collaborative effort.  We are grateful to The Florida Lottery and our dedicated Partner businesses who continue to invest in programs that are focused on bolstering tourism and Florida’s economy.