Sunshine Matters

Today, VISIT FLORIDA announced discounted fares to select Florida destinations following Hurricane Irma in partnership with Delta Air Lines. This will help bring more visitors to Florida so the state can continue to break tourism records.

Travelers for both business and leisure can experience all that Florida has to offer through a Delta Air Lines fare sale that includes many Florida destinations. The sale will run from October 5-12, 2017 for travel through February 14, 2018. Discounts will vary by destination.

The campaign to promote the sale will include:

• E-mail marketing to Delta customers and SkyMiles members
• VISIT FLORIDA paid social media posts targeting national and key markets that drive potential visitors to the sale’s landing page on Delta’s website
• Homepage exposure for the sale on both Delta.com and VISITFLORIDA.com

Governor Scott said, ” Following natural disasters like Hurricane Irma, VISIT FLORIDA is on the front lines of protecting our tourism industry and the many families whose livelihoods depend on tourism-related jobs. It is great news that VISIT FLORIDA’s partnership with Delta will help encourage more visitors to come to our beautiful state. We will continue to work alongside the entire tourism industry to share the message that Florida is open for business.”

VISIT FLORIDA President & CEO Ken Lawson said, “Visitors from around the world know that there’s nothing better than Florida’s sunshine, blue skies and good times. Now, through our partnership with Delta, we are making it very affordable to visit the Sunshine State. I want to thank Delta for helping us attract more visitors to our beautiful state and work towards our goal of making Florida the number one global destination.”

“Florida’s economy is fueled by travel and tourism, and Delta is proud to support our Florida communities following Hurricane Irma by enabling even more travelers to experience everything the state has to offer,” said Delta President Glen Hauenstein. “We want to thank Gov. Scott, VISIT FLORIDA and other state leaders for their partnership in ensuring that Florida remains a leading travel destination for business and leisure.”

Terms, conditions, and baggage fees apply with respect to the fare sale and are available at delta.com/florida.