Sunshine Matters

The VISIT FLORIDA Board of Directors set the bar high with the new 2020 Strategic Plan.  This new direction requires a new mindset that projects who we aspire to be as individual employees, as teammates and as a company.  After two months of gathering input from all levels of VISIT FLORIDA’s staff, the following three corporate values now serve as the foundation for our team and how we do business.  They guide our actions and inspire us to be better every day.

Make an Impact

Impact is not a derivative of luck, but a product of informed decisions, deliberate actions and measurable outcomes.  We are results-focused and believe that every single day is full of opportunities to achieve positive change.  We ask ourselves: How can I add value to my team, the Florida tourism industry and the world?

Work Purposefully and Live Passionately

We will be excellent in our jobs and we will have fun in the process.  We will take initiative and act with integrity.  To be our best selves requires dedicated time for work and play.  Our “office” is the No. 1 destination in the world.  We promote it and explore it.

Innovate

Innovation is born through challenging the status quo.  We are committed to nurturing ideas, embracing change and building a culture that encourages our team to be daring.  If we stumble, we will learn from the experience and improve.

It is vital that our corporate values are not simply words on a page, but rather a fundamental part of who we are and what we do at VISIT FLORIDA.  Now that our new values have been created by the staff, it’s time to begin implementing them into our daily activities and decision-making processes.  Our Corporate Culture team, made up of the directors of each department, will be guiding these efforts.  The implementation plan will be accomplished in three phases:

1. Launch – initial roll out and communication to all VISIT FLORIDA staff – Happening Now.
2. Inform and Educate – process of educating Partners and determining how the values shift our work process.
3. Adopt and Integrate –  implementation and adoption across the organization, including processes that ensure the values are enacted and practiced.

We look forward to demonstrating what an impactful, purposeful, passionate and innovative team can accomplish as we strive to make Florida the No. 1 travel destination in the world.