Sunshine Matters

For the first time ever, the 2009-2010 VISIT FLORIDA annual report has been created in an interactive online format.  This allows viewers to move through the wealth of information about the programs and partnerships VISIT FLORIDA created or enhanced this past fiscal year in an easy-to-navigate and visually-stunning way.

Successfully marketing a destination as diverse and expansive as the Sunshine State requires a vast array of people, talent, resources and commitment.  As the official tourism marketing corporation for the State of Florida, VISIT FLORIDA is working constantly to improve the way we showcase all that this great state has to offer in order to establish Florida as the No. 1 travel destination in the world.

As you view this report, I hope that you will enjoy sharing in the successes that VISIT FLORIDA achieved in 2009-2010 because without the involvement of Florida’s residents and fans, the nearly 1 million employees in the Florida tourism industry and all our other partners and supporters, none of these accomplishments would be possible.

Together, we are VISIT FLORIDA!