Sunshine Matters

I am pleased to share that late yesterday Governor Scott announced our revised preliminary 2014 visitation figure of 98.9 million.  This figure represents a 5.1 percent increase over the previous high of 93.7 million in 2013 and marks the second largest year-over-year visitor increase Florida has experienced in a decade.

Governor Scott said, “We are excited to join VISIT FLORIDA to announce that  Florida welcomed a record number of tourists to our state in 2014.  Tourism is Florida’s number one industry, and every 85 visitors to our state adds another job for our families.  More than 98 million tourists is unprecedented in the history of Florida, and we look forward to continuing to break records and welcome even more visitors this year.”

These numbers have been revised since Governor Scott’s previous announcement in February.  We anticipate two more revisions based on the receipt of additional data before the figure becomes final in the Fall.