Sunshine Matters

Last night’s premiere of the third season of La Voz Kids – one of the most popular programs in Spanish-language television – marked the start of year two of VISIT FLORIDA’s highly successful partnership with the Telemundo Station Group to reach targeted U.S. Hispanic audiences.  The 13-week reality TV series, which is filmed at Universal Orlando Resort, airs each Sunday night through June 14.

As part of this innovative partnership, VISIT FLORIDA has aligned with Telemundo’s nationally-recognized show through media buys on their stations in four key Hispanic markets that include New York (WNJU), Houston (KTMD), Dallas (KXTX) and Chicago (WSNS).  The media buy includes :15 and :30 second spots airing on Telemundo throughout the season, as well as placement for VISIT FLORIDA and Visit Orlando content on a specially created landing page.

The spots feature Alanis Sophia, a Florida resident and finalist on La Voz Kids Season 1, who has quickly become one of VISIT FLORIDA’s most prolific “Florida Ambassadors.”  In addition to starring in the spots, Sophia promotes Florida through her popular social media channels and in songs such as her new release “Come With Me to Florida” that is available for download on Facebook and Soundcloud.com.  Her love of Florida and remarkable singing talent inspire viewers to visit the Sunshine State and see for themselves what this rising star describes in her songs.

Last year’s partnership with La Voz Kids earned 15 million impressions on television and 2.5 million digital impressions.  In addition, Sophia was highly successful in driving both reach and engagement via VISIT FLORIDA’s Mi Sol Es Tu Sol social platform on Facebook, with an average reach of 51 million during the 2014 campaign.