 | VISIT FLORIDA’s #LoveFL Surpasses One Billion Impressions |
I am proud to announce that VISIT FLORIDA’s #LoveFL now has more than one billion earned impressions. Since launching just over a year and a half ago, the hashtag has been increasingly embraced by Florida fans. We know travelers are most influenced by recommendations from friends and family, and the #LoveFL initiative has proven to be a great way to celebrate the Sunshine State and capture that engagement.
Here are some of the stats:
- We have a current army of nearly 200,000 advocates. This audience grows monthly, especially as people gain exposure to the content shared with #LoveFL they are inspired to become actively engaged in sharing their unique Florida experiences.
- We have a loyal audience with an engagement rate of approximately 44%. As a comparative benchmark, average brand social
engagement rates run somewhere between 2-3%. Our audience is most engaged on Instagram with a 77.62% engagement rate. - To date, we have over 481,000 pieces of content that have been tagged and shared.
- #LoveFL is mentioned about 51 times in an hour – that’s nearly once every minute.
Winter in Florida is a perfect excuse to share why our residents and fans love the Sunshine State. It’s easy to join the conversation – just create and post your own content or share some of ours. Stay connected with Share a Little Sunshine on Facebook, Twitter and Instagram.
To learn more about how to participate in the Share a Little Sunshine program, please contact Partner@VISITFLORIDA.org.
Staci Mellman
Director of Brand
Category: Uncategorized | Tags: #LoveFL, Share a Little Sunshine, VISIT FLORIDA | Comment »
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