Sunshine Matters

The Marketing Planner VISIT FLORIDA debuted nearly one year ago as part of our revamped co-operative marketing program has proven to be a vital tool for the Florida tourism industry to promote their businesses and take full advantage of all available cost saving opportunities.   The Planner serves as a resource for the industry to participate in VISIT FLORIDA officially-sanctioned co-op programs, including advertising, sales, public relations, promotions, welcome centers and industry education.

The Marketing Planner makes it easy for you to create your own customized marketing plan.   As new co-op programs become available, the information is added to the Planner program list, which can be sorted by program type, audience, market, cost and timing.  The Planner also has a “My Plan” tab with shopping cart functionality that allows you to view, save and print a customized plan, as well as a “Submit” button that alerts the appropriate VISIT FLORIDA program administrator to follow up with more information.

VISIT FLORIDA has added several new features to the Marketing Planner:

• The “search by market” filter now allows businesses to search for programs by specific target markets of interest.  This feature includes not only Florida, Domestic and International, but the “Super 7” feeder markets for the Sunshine State as well.
• There are currently 172 different co-op marketing programs listed on the Planner.  All new programs activated on the Planner will now have a red “NEW” button next to the listing that will remain active for 30 days after the item is posted.  This will allow new and returning viewers to spot the most recent postings at a glance.
• When adding a new program to the “My Plan” tab, users can now enter their contact information and check a box that indicates they would like to recieve more information about their plan.  This triggers an email to be sent to the program administrator who then knows to follow up with additional details about the specific programs that were selected.

As the co-op program and Marketing Planner project is constantly expanding, please visit the website often to view the latest list of officially-sanctioned VISIT FLORIDA marketing opportunities.  For more information, please contact Kathleen Bouchelle, Co-op Cordinator at kathleen@VISITFLORIDA.org or (850) 205-3832.