Sunshine Matters

Blustery weather and freezing temperatures encouraged over 30 travel writers to learn more about how to “Escape the Winter and Enter the Warmth,” the theme of an evening cocktail reception hosted by VISIT FLORIDA and six Industry Partners in Montreal, Canada.  With 3.7 million Canadians coming to the Sunshine State in 2013, 28% of whom were arriving from Montreal, this market is one of significant importance to VISIT FLORIDA.

Between bites of spicy chicken satay and sips of sparkling cider, our Partners had the opportunity to showcase the unique features their destinations have to offer.  Here are just a few of the highlights:

• Daytona Beach’s first oceanfront roller coaster is now open
• The Beaches of Fort Myers and Sanibel’s historic Everglades Wonder Gardens reopened, following a change in ownership and a renovation
• The Florida Keys and Key West’s Serenity Eco Therapy has launched a progressive new paddleboard program
• Visit Orlando’s Skyplex will bring the world’s tallest roller coaster to I-Drive in 2016
• Visit Sarasota is home to the Florida West Coast’s only professional ballet, an opera and an orchestra
• Visit Pensacola’s dining scene is booming with five local celebrity chefs

For more information about participating in similar programs, please visit our Marketing Planner, or contact me at lspann@VISITFLORIDA.org.