Sunshine Matters

VISIT FLORIDA recently exhibited at the 26th annual International Tourism & Travel Show (SITV) in Montreal, Canada.  This tourism travel show has become one of the biggest events of its kind in North America, which attracted an estimated 33,000 consumer and trade attendees over the three days.  VISIT FLORIDA and several of our Industry Partners had an opportunity to distribute Florida collateral materials and discuss what’s new in the Sunshine State.

Prior to the show, VISIT FLORIDA participated in the Canadian Media VIP Reception at the U.S. Consulate, which  was a great opportunity to distribute our current French Travel Guide.  As a value added opportunity, VISIT FLORIDA and two of our Industry Partners had the opportunity to give travel destination presentations to attendees.

Canada is Florida’s top international market, with 3.7 million visitors coming to the Sunshine State last year.  Florida is also a top destination for French Canadians, which makes this show a must-attend event each year.

VISIT FLORIDA would like to thank The Florida Keys & Key West, The Beaches of Fort Myers and Sanibel, Discover The Palm Beaches, City of Hollywood Community Development Agency, Greater Miami Convention & Visitors Bureau and Daytona Beach Area Convention & Visitors Bureau for participating in this successful event and encouraging Canadian holiday-seekers to travel to Florida.

To learn more about VISIT FLORIDA’s international marketing efforts, check out our online Marketing Planner or contact me at bbryant@visitflorida.org.