Sunshine Matters

VISIT FLORIDA and 14 of our Industry Partners recently participated together in a branded stand at IMEX America 2014, the nation’s worldwide exhibition for meeting, event and incentive travel.  Alongside the VISIT FLORIDA booth, other Florida Partners, including Fort Lauderdale, Orlando, Miami and St. Pete/Clearwater, had branded stands located in the front row of the trade show floor with excellent visual exposure, accessibility and appeal.

The VISIT FLORIDA team engaged in over 31 individual appointments with domestic and international planners, as well as hosted 11 group appointments, each having 12-15 meeting professionals per session, totaling more than 130 planners over the three days.  The 14 Industry Partners also engaged in one-on-one appointments with planners specifically requesting to meet with each of them, totaling more than 225 additional appointment connections.

On the second day of the trade show, VISIT FLORIDA hosted a “Happy Hour” on-stand that offered the meeting professionals who were not able to have a one-on-one appointment an opportunity to network with representatives from the Florida tourism industry.  In addition, VISIT FLORIDA and our Partners sponsored a Meeting Professionals International breakfast for more than 90 planners.

For more information on the trade show, or to inquire about IMEX America 2015, please contact me at (850) 205-3831 or chatcher@VISITFLORIDA.org.