Sunshine Matters

VISIT FLORIDA recently hosted a branded mega-booth with six of our Industry Partners for the 41st Annual IncentiveWorks, Canada’s premiere meetings and events show.  Having welcomed more than 3.7 million Canadian visitors to the Sunshine State in 2013 – of which over 600,000 came for conventions, conferences and trade shows – VISIT FLORIDA is proud to continue our tradition of participating in the largest and longest running marketplace for buyers of meetings, incentive travel services and business events in Canada.

The two-day event is specifically tailored for planners to connect with suppliers, while offering continuing education and keynote speakers from various industries.  During the trade show, VISIT FLORIDA and Partners participated in the scheduled appointment program and co-hosted the Buyers Breakfast on the opening day.  Appointments, which were scheduled with meeting planners representing Helmsbriscoe, MNP and other industry leaders across Canada, provided the opportunity to showcase the ease of accessibility, affordability and value that makes Florida an ideal destination for Canadian professionals planning their incentive travel, meetings and other events.

In 2015, VISIT FLORIDA will be expanding our growing partnership with IncentiveWorks, adding new opportunities for the Florida tourism industry to network with Canadian meeting planners and further enhance our Partners’ experience.  For more information about our international Meetings & Conventions programs, please contact me at aabney@VISITFLORIDA.org.