Sunshine Matters

Last week, VISIT FLORIDA and six industry Partners spent an evening sharing the sunshine with 80 Toronto media and industry guests. Representatives from Travel Massive, Canada’s travel blogger community, and the Travel Media Association of Canada, comprised of the country’s leading travel experts, were present.

The Munch & Mingle, sponsored by VISIT FLORIDA, was held on the rooftop bar at the historic Drake Hotel.  Partners in attendance included The Florida Keys, The Beaches of Fort Myers and Sanibel, Visit Orlando, Visit Pensacola, Club Med – Sandpiper Bay, and Visit St. Petersburg/Clearwater.

The Munch & Mingle gave Partners the opportunity to update the media about their destination’s upcoming news and events.  Laptops were set up at the event so the media could test out VISIT FLORIDA’s latest tool – the Florida Beach Finder, as well as view an example of our latest social media initiative, Floridagrams.  To see some coverage we’re already receiving from the event, click here.

Last year, 3.7 million Canadians visited the Sunshine State, 1.9 million of whom were from the province of Ontario, where Toronto is located.  By sponsoring events like the Munch & Mingle, Florida will maintain top-of-mind awareness with this important international audience.

For more information on future international media relations events, please check out the VISIT FLORIDA Marketing Planner or contact me at lspann@VISITFLORIDA.org.