Sunshine Matters

VISIT FLORIDA and seven of our Industry Partners recently participated in World Travel Market Latin America in São Paulo, Brazil.  Now in its second year, this show has quickly become the Latin American version of World Travel Market London.  The three-day trade show is a business-to-business event promoting tourism products in Latin America and offers the perfect platform for the travel industry to meet in a professional setting.

With more than 16,000 in attendance, the event has already outgrown its current space and will be relocating to a larger venue in 2015.  New to the show this year was an International Hosted Buyers program targeting 150 highly-qualified professionals from throughout Latin America who represent the leisure, corporate and MICE (meetings, incentive, congresses and exhibitions) segments.

I would especially like to thank our partners who joined us at the show – the Greater Miami Convention & Visitors Bureau, the Greater Ft. Lauderdale Convention & Visitors Bureau, Florida’s Space Coast Office of Tourism, Discover Palm Beach County, Florida Keys & Key West Tourist Development Council, Visit St. Petersburg/Clearwater and Visit Tampa Bay.  To learn more about VISIT FLORIDA’s international marketing efforts, check out our online Marketing Planner or contact me at bbryant@visitflorida.org.